AMD muscles to take power on Xeon, brings EPYC for Baidu, the google of china

As The cloud computing and machine intelligence era has started to outgrow in the technical medium. AMD’s comeback in the server industry brings a new interesting time. With the high performance computing power requirement for processing Big data, Deep learning, EPYC aims to be not just a processor, but a sophisticated system-on-chip with ASICs, GPUs, Accelerators and Fast interconnect technology. They want to bring a truly modern CPU, not just on paper – EPYC delivers. That is showing as their Motto.

AMD recently also announced that it has made a deal with Baidu as a premium customer and partner. It’s a very significant win for AMD. Baidu controls 76 percent of the PC search market in China and 82 percent of the mobile and tablet markets.

More importantly, in recent years Baidu is gradually opting to adopt single-socket Epyc servers. AMD currently offers a range of single-socket CPUs, from the Epyc 7601 (32 cores, 2.2GHz base, 3.2GHz turbo) to the Epyc 7251 (8 cores, 2.1GHz base, 2.9GHz turbo). The reviews of Epyc servers have generally been favorable — the CPU doesn’t always beat Intel but it competes far better than anything AMD has had in-market since Interlagos launched in September, 2011.


Baidu is going to use these AMD CPUs for their AI, big data, and cloud computing services. They are coming up with additional data center expansions beginning in Q1 2018.

Compared to other microprocessor giant, Intel, AMD was running through very slow ramp in the past years in the field of the PC based microprocessors market. But as they have started to enter into the server and High performance computing market, AMD appears to be doing quite well. It also announced deals with Microsoft apart from Baidu, two of the top eight cloud service/hyperscale providers. NextPlatform identifies these as Amazon, Facebook, Google, and Microsoft in the US and Alibaba, Baidu, China Mobile, and Tencent in China. Baidu is putting more effort on AMD’s single-socket systems, which tend to be cheaper than their Xeon equivalents while containing 128 PCIe lanes — far more than Intel provides in an equivalent configuration. AMD still doesn’t expect its server business to be a major profit driver in 2018, but these early wins could foreshadow larger long-term achievements.


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